Storytelling
The Art of the Narrative Arc.
Most people are terrible at communication because they don’t understand why storytelling is important.
Let me explain…
When I was young I loved my local library. It was a time before the internet existed and that’s where we got our information from. At the end of Allerton Road, in Mossley Hill in Liverpool where I lived, there were two important buildings. The first was the red-brick fire station, immortalised in The Beatles’ Penny Lane. The second was the library. Every Saturday morning I’d go there for story time…
… and that’s what a story is.
It’s a way for you to control the narrative.
When we’re listening to someone telling a story we don’t interrupt them - we let them finish.
You have the ball.
Think Like A Journalist
Every journalist who goes out on a story wants the answers to the same questions:
What’s happened?
Why does it matter?
What happens next?
Think back to your childhood stories - the more simple they were, the more you remember them.
Where the need for a narrative matters most
Live interviews: Where rambling answers kill credibility.
Crisis moments: Where clarity is everything and confusion spreads fast.
Public messaging: Where attention is short and competition is brutal.
What We Do
At MediaMouth, we strip communication back to what actually works and we build stories from that.
No scripts. No jargon. No “message discipline” clichés.
Just a clear, repeatable narrative structure you can use:
Under pressure
On camera
When the stakes are high
Because in the end, it’s this simple:
If you can’t tell your story clearly,
someone else will tell it for you.
And you probably won’t like how it sounds.