Crisis response training that unfolds in real time
When the pressure is real, your response matters.
One phone call. A social media post that’s gone viral. Your organisation is in the spotlight and everyone wants answers.
Our immersive crisis communications programme is built by journalists and camera crews who work in newsrooms. It doesn’t get more real than this.
We place your team inside a fast-moving, realistic environment where every decision you make changes what happens next. it’s the closest experience to managing a real crisis but without the real-world consequences.
Why Train This Way?
Plans don’t fail on paper. They fail under pressure.
Most organisations have a crisis communications plan - it’s all based on theory. We’re different because we teach judgement.
Few people have ever seen their crisis plan in action. That’s why regular training is essential but we believe it has to be as realistic as possible.
We’ve built MediaMouth’s Crisis Management training to mirror real life. You won’t be given some old-fashioned scenario that has nothing to do with the way you operate.
You will be given a breaking situation. The information you get will be incomplete. Rumours will be rife, social media won’t bother checking the facts - they’ll just post it. Immediately. This is modern-day training for the way the world is now - not twenty years ago.
Reporters won’t hang around, senior management will want answers, your investors will demand updates.
Learn by doing
By the end of the programme you’ll know how to:
Respond confidently under pressure
Handle media requests and interviews
Manage fast-moving social media conversations
Prioritise incomplete and conflicting information
Co-ordinate messages across multiple teams
Build trust through clear messaging
Protect your reputation
The experience
A crisis that evolves as you respond.
Forget PowerPoint presentations and classroom exercises. This is a live, evolving crisis. You will be immersed in a developing crisis that unfolds minute by minute through multiple communication channels coming at you from every direction.
During the exercises you’ll experience
Breaking news reports
Live social media conversations
Phone calls from journalists
Interview requests
Customer and management enquiries
Executive briefings
Rising public reaction
Every decision you make influences what happens next.
No two simulations are ever the same.
Who It's For
Designed for organisations where effective communication protects reputation.
Suitable for:
Executive Leadership Teams
Communications Professionals
Public Affairs Teams
Local Authorities
Healthcare Organisations
Universities
Utilities and Infrastructure
Emergency Planning Teams
Financial Services
Corporate Affairs